Dusk’s team works closely with various mills to create bedding in line with its unique specifications. Each line is then tried and tested before being sold online. The business is now three years old and offers more than 400 SKUs. According to Farah, the website’s reach is growing by some +250% YoY and currently attracts in the region of 420,000 visitors each month. Anyone looking to find high-quality, luxury bedding at an affordable price should head over to the Dusk website.
How did you enter the industry?
Previously working for well-known brands such as Hallmark and George Home, I’ve been able to turn my skills into the interiors industry, luxury and affordability is something I truly believe in as a buyer. We are currently investing in making our website more visible through both organic and paid channels, and this is a huge priority for us as a business. We’re increasingly seeing our customers engaging with the brand through social media channels
A challenge that comes with this is that people want to test the quality and feel of a product. They want to see how it looks in real homes – which is why we put emphasis on high-quality product photography and providing as much detail on the fabrics and features as possible.
“Many believe there are less problematic and more effective ways to approach outdoors” – John Smith
Why visit your website?
Dusk’s team works closely with various mills to create bedding in line with its unique specifications. Each line is then tried and tested before being sold online. The business is now three years old, and offers more than 400 SKUs. The website’s reach is growing by some +250% YoY, and currently attracts in the region of 420,000 visitors each month. Visitors will find a beautiful collection of linens alongside a range of throws to add layering and extra comfort.